Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product.
Even the most time-pressed business owner can attract more customers with less effort through the right cross promotional marketing. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly, and memorably with the right offers and services.
To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to “outmarket” bigger competitors.
Their cross-promotions include “bundled” offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to’s and other resource e-booklets and videos, co-branding, co-op advertising, and shared space.
Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base. They can gain a credible introduction to their customers more effectively than with the traditional “solo” methods of networking, advertising, or public relations. Cross-promotion is also a great way to cut marketing costs by sharing between partners.
Get in the habit of doing business promotion for you and your partner businesses wherever you go and you’ll be surprised how word-of-mouth builds.